4 technologies to manage a physical store
The advancement of technology made retailers begin to worry about how new tools could add and digitize their businesses. Today, the role of the digital universe in the global purchasing management scenario determines how stores engage in the physical market and how consumers interact with brands.
Retailers in most of the countries already understood that there is no escape: modernizing their business model and accompanying the technological evolution to deepen the experience of their customers are fundamental in order to be successful.
The internet connection should be seen as a priority for physical establishments. Connectivity plays a leading role in the success of digital stores, in the end, the possibilities offered by technology depend, for the most part, on access to the virtual world, so that different tools are able to monitor, analyze and measure information to refine the shopping experience
- Customer behavior analysis
Until recently, retailers were focused on conversion and billing, but the lack of information on customer behavior made the analysis incomplete.
Currently, tools that work as an analytics for the physical store already measure more visited areas, peak hours, average time spent in the, rate of return, among other indicators that provide inputs to other opportunities to improve sales efficiency and, then, financial results and branding.
With the enormous acceptance of cards in stores, managing all the sales made daily by debit, credit in cash and in tools with different buyers’ machines becomes a real challenge. At that time, sales reconciliation solutions help visualize all transactions and dates of the securities to be received, as well as discounts for operating rates and eventual returns. Failure in this process can represent great prejudices, therefore, these tools are essential to point divergences and ensure the health of the box.
- Disruptive payments
In addition to machines for credit and debit cards, already known by the stores among their means of payment, new technologies, such as machines for mobile devices, terminals that perform transactions by approximation (contactless) and digital wallets are shown trends for innovation and availability, fundamental for the consumer’s experience. In addition, the e-commerce already begins to accept cryptocurrencies, such as bitcoins, therefore, it is possible that soon the novelty also reaches the physical environment.