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Boboli and Eurekakids unite in retail


This December, the chain of educational toys Eurekakids has joined the Boboli brand, specialized in children’s fashion, and together they have opened a new store in Ibiza

The new commercial establishment is located in the number 16 of the Avenida Wallis, is formed by a single open space that measures 140 m² and is located in the most commercial area of the city, an ideal place to make Christmas shopping.

Eurekakids, the chain of toy stores, declares: “the synergy between the two brands is very positive, because we both share many of the values that have made us grow and become leading companies in our respective sectors“. The alliance of Boboli with Eurekakids represents one more step towards the process of national and international expansion of the two companies.

The chain of toy stores, based in Girona, already owns more than 190 stores, in fourteen different countries (Spain, France, Belgium, Andorra, Luxembourg, etc.). The brand is distinguished by producing toys aimed at awakening the intelligence of children of all ages, to improve their imagination and promote values such as friendship.

Bóboli, meanwhile, has resumed this year with the opening of stores abroad. In the last five years, the company, controlled by the Algás family, has doubled its turnover, going from 22 million euros in 2012 to close with approximately 44 million euros in 2017 (the year ended September 30th).

Currently, exports already generate 43% of the company’s business.

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