Interviews

May 21, 2014

Interview with Marta Martinez, CEO and founder of Ontop

This past April the second edition of Fashion Intelligence, an event that aims to raise awareness of new technological solutions for the retail was held in Barcelona. Ontop was one of the companies that made ​​a presentation to discuss the experiential marketing…

April 8, 2014

Interview with Cesar De Vicente, CEO at Kiabi Spain

Times are changing at high speed and as a consequence consumers have changed their buying habits: now they are increasingly connected and more demanding. Retailers are looking for answers to deal with this new situation. The omni-channel world seems to have many answers…

November 22, 2013

Interview with Stefan Quiles CEO in Muy Mucho

Muy Mucho is a family business that began with Stefan Quiles parents and he joined them soon. Initially it was focused on developing its own stores, later they created a central purchasing and later they began to export to countries of Eastern Europe. Muy Mucho plans to open 20 properties In 2014…

October 2, 2013

Interview with Montse Pietx, marketing director of Casa Viva

After the bad season experienced by the retail world, tourism has changed the whole situation. Given that thousands of tourists have come to “save” the season by combining holidays and shopping, many retailers have found that they must change their strategy or at least take tourists into account in their future strategies…

July 31, 2013

Interview with Oscar Bel, Sales Director in Diesel

Sales of this July were the first of the summer season to be accompanied by liberalization. A Circumstance that for better or worse, is shaping the retail world trajectory and its future. Oscar Bel, Sales director of Diesel talks about this issue in the next interview and how Diesel is focusing this period of so many changes…