Retail World

December 10, 2019

How to choose the perfect location for your next store?

Knowing the number of person who, every day, walk by your store it’s a very important information: quantify the number of pedestrian who pass in front of your store allow you to make a real estimate on profitability, and, consequently, on the viability of your business…

October 9, 2019

Let’s start with the basis: the kpis of physical stores

Knowing the most important metrics of a store is basic for a retailer: being able to quantify the real benefits of, for example, a marketing campaign or a new strategy in progress is the only way to realize the real situation of the your business, and to make appropriate decisions to improve it…

September 23, 2019

How to retain a customer?

In the same way that the entire acquisition strategy is processed, the post-sales process is important to retain customers and generate additional sales later.
There are many ways to promote in-store purchases: marketing, branding, visual merchandising, window dressing and layout are constantly kept under control in order to achieve this goal…

September 18, 2019

How to offer a unique customer experience?

The experience of the customer in store is composed by a series of factors, which generate customer satisfaction, which is therefore encouraged an adequate environment for the purchase.
This can happen thanks to a particular personal treatment, to particular initiatives, through the atmosphere of the store (music, colors, perfume, etc…

September 6, 2019

5 retail marketing strategies for your store

Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average ticket. We create recurring campaigns aimed at potential customers, with the aim of encouraging consumption.
Retail marketing represents the set of actions and strategies in place in one or more points of sale…