Retail World

November 13, 2018

5 reasons why physical stores will never disappear

Although studies and statistics confirm the tremendous success of e-commerce over physical retail, there are just as many reasons to think that physical stores will not disappear easily.
This is a reality: nowadays, we all buy online and certainly we made our last purchase a few days ago…

October 23, 2018

What does Smart Data mean?

Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…

October 18, 2018

Shopping experience: how to improve it?

The shopping experience has become a very important concept: all shop owners, offline or online, do their best to offer their customers an unforgettable experience, which is able to differentiate the business from that of the competition…

October 16, 2018

How to decide where to open a store?

Knowing the number of people that pass in front of your store every day is a very precious information: quantifying the number of pedestrians who walk in front of your shop allows you to make a real estimate of profitability of your business…

October 4, 2018

What modern consumers want?

Consumers and stores are changing. Retail trade has undergone a transformation in recent years and has had an impact on how to interact and how to sell. The customer has changed his values, his preferences, his habits and his way of consuming…

October 2, 2018

Shopping experience obssession

Nowadays, customers entering a store look for “experiences”, not simply products. Retailers who concentrate all their efforts and investments on the sale of products could also disappoint the most loyal customers…

September 27, 2018

Consumer win-back through digital integration and omnicanality

Online and offline have operated and co-existed in separate silos, often not communicating with each other. It’s no coincidence that today we find in many companies different professional figures depending on the channel: the Marketing Manager and the Online Marketing Manager, the store manager and the e-store manager…

September 20, 2018

How often do you audit your stores?

Many retailers, shopkeepers and franchisors conduct store audits on a regular basis in all of their locations. The managers who do them usually have a checklist full of questions and tasks that they must mark as completed. And what is the benefit of doing these types of audits?
Mainly, verify that every initiative is being carried out correctly…