Retail World

July 10, 2019

Why data analyisis is so important for your business?

Despite the huge crisis in the sector, physical retail remains fundamental. Retailers know that, despite everything, the store retains a lot of growth potential, despite the unstoppable e-commerce advance.
But, to achieve lasting success, store’s big data must be properly exploited…

July 3, 2019

4D people counter: the best hardware for physical stores

Like any other sector, in the Retail Intelligence’s one, counting technology continues to evolve over the years. Developing hardware and software to produce better counting systems allows to better understand and analyze consumer behavior (and therefore be able to adapt the strategy with the best information possible)…

July 2, 2019

Do you need to digitize your store?

In this age where online shopping is becoming increasingly important, consumers want to be the center of the corporate strategy: since they are no longer obliged to visit a physical store to shop, they live their visit like it is an experience…

June 25, 2019

Staff is the biggest asset of a store

One of the reasons for the survival of physical stores is undoubtedly the human aspect: the relationship established between a customer and store staff is unique, and, in many cases, these emotions play a fundamental role in the final purchase decision.
In the buying process, interaction with store staff is the basis for a satisfying experience…

June 20, 2019

Online vs Offline: the future of retail

Analyzing data relating to customer interaction with your store is now almost mandatory: it is no longer possible to make strategic decisions without a report that shows the trend of the store and the KPIs to be kept under control to improve performance…

June 14, 2019

What are the advantages of a 4D people counter?

Technology continues to evolve and, if we talk about points of sale, the tools to learn more about consumer behavior are constantly evolving. Data analysis is the only effective solution to make right decisions and adapt business strategy based on the data collected.
For this reason, data quality is fundamental…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…