Retail World

September 12, 2017

Barcelona recovers pedestrian traffic despite the attack

An analysis carried out by TC Group Solutions, a company who’s specialized in Big Data and Retail Intelligence, shows that after the terrorist attack, the city of Barcelona only need one week to recover the pedestrian flow of its most commercial roads…

September 7, 2017

The shop of the future

As long as it does not light up, the dresser’s wall looks like the usual mute wall. After a few seconds, however, when the room antenna recognizes the clothing labels, the wall activates. A large touch screen showing the list of items that the customer is trying to find…

August 31, 2017

Retail of the future: the revolution is digital

The irruption of new technologies in commerce is changing not only the visual merchandising of stores, but also the local and the commercial axes in which they are located.
The boom of e-commerce changes everything but, in the end, everything remains the same…

August 8, 2017

4 technologies to boost the visibility of goods in your store

If the consumer goes astray in front of the product, each tool is good for gaining visibility. Here are the ones that work best.
As soon as the consumer enters the shop, the battle for brand visibility begins. From headboards to showcases, from shelves to placement, from linear to packaging and to flyers…

August 3, 2017

Scent marketing: does the fragrance in stores convince you to buy?

For anyone who pass in front of an oven at the time when bread is baked, it is difficult to withstand the temptation without enter the store and buy something. This example it’s perfect to explain how olfactory marketing works, that complex of strategies that use smells and scents to sell, enhance store experience or make it memorable…