Retail World

January 22, 2019

Smart analysis

Retail is evolving: great changes in consumer behavior and habits have led retailers to adapt quickly, equipping their stores with the latest technology to avoid being crushed by competitors…

January 8, 2019

How to prepare your store for winter sales

Winter sales are a very important period for every retailer or owner of a retail business. It is essential to be ready to remain competitive in sales, and to do so, retailers need to follow some guidelines to maximize sales and revenue…

December 18, 2018

Is your store ready for Christmas??

Here comes the most anticipated and magical of the year: after successfully passing Black Friday, it is time for retailers to get their store ready for Christmas.
Here are ten tips to offer your customers a perfect in-store experience:

It will seem obvious but it is not: consumers are and will always be attracted to unbeatable prices…

December 13, 2018

How to improve your shop windows game?

If you own a shop, then you’ll know that the windows and their organization are very important: it is the first thing that customers see, it’s comparable to a business card that can show not only part of your inventory, but also, and above all, projecting a brand image to the public…

December 11, 2018

How to measure the performance of your business?

Measuring the turnover of your store is essential to have a clear vision of how business is going. Very often, however, the mistake of many retailers is to consider only these financial metrics exclusively as performance indicators…

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

November 29, 2018

Which are the benefits of in-store discount days?

Many retailers do not believe in the days of extreme high discounts, and prefer to continue with the usual strategy. In fact, some of these in-store campaigns can turn into a very powerful marketing tool. Promotions, for example, must have a short duration and a concrete final goal, as they can become a double-edged sword…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

November 21, 2018

Are you ready for Black Friday?

In recent years, Black Friday has become one of the most popular commercial events in the world. The official day would be November 23, but, now, many companies have adapted to the needs of consumers, and have ended up making their discounts throughout the week…