Retail World

June 22, 2017

Technology to enhance retail

We are leaving, or we want to leave, many different realities. The rise of social network and digital platforms has created the desire of an exciting virtual life…

June 21, 2017

The ‘retailteinment’

When consumers enter a store, they are not just coming in to buy a product. Nowadays anyone would be able to sell something taking advantage of consumers‘ needs. However, today needs are not the principal motivation in the buying process. When clients enter the store they expect something more, they want emotions, excitement and surprise…

June 15, 2017

Retail Intelligence to success

Right now brick-and-mortar retail is accounted for the 90% of transactions and it not destined to decrease as fast as we expect taking into consideration the extraordinary success of e-commerce. The last number of Pambianco, an Italian specialized magazine, affirmed that by 2025 the stores will account for 80% of sales percentage…

June 13, 2017

Retailers beware of these 7 insights about digital commerce

Every June, Chicago hosts the “Internet Retail Conference & Exhibition” (IRCE) that provides an important point of reference within the digital retail worlds and its development. The IRCE brings together small and large retailers and suppliers, and this year the main theme was the benefits of e-commerce to B2B…

June 8, 2017

Are retailers investing in technology?

Imagine having the possibility to forecast the kind of items and at what speed consumers buy from the store. Thanks to Retail Intelligence solutions you can have similar insights about store performances.
The use of technology applied to business purposes is strongly increasing in the retail environment…

June 6, 2017

Better the shopping experience with Big Data

Every day as individuals we are subject of positive or negative experiences that together composed the day. There are good days and bad day according to what is happening in the time from leaving the bed to coming back home and wearing the pajamas…

June 1, 2017

Retailers do not have to close

In the retail sector and especially in the fashion segment, it becoming an alarming trend is becoming more and more popular. We are talking about the closure of physical stores. Ralph Lauren in April announced the closure of the magnificent Polo flagship store located on Fifth Avenue, an icon falls unstoppable…

May 30, 2017

The fear of data-sharing

Retailers want more and more information about consumers. Right now, thanks to the Retail Intelligence solutions provided by the market, they have many different possibilities to collect data from consumers whether the subjects are aware of it or not…

May 25, 2017

The next destination for retail

More and more e-tailers are now starting to open physical shops to address a wider audience. They aim to enhance the comprehensive shopping experience by merging online and offline touchpoints. Amazon was the pioneer of such technique…

May 23, 2017

Windows’ merchandising and the attraction rate

A retailer measures the evolution of sales to judge the success of their windows. In addition, marketing initiatives play an important role. Those marketing activities that appear in a shop’s windows are aimed to increase the flow of visitors at the retail…