Retail World

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…

October 31, 2017

Are you aware of how to use Big Data?

According to experts’ research, the majority of consumers (near 96%) perceive negatively the current attempts of retailers to personalize the shopping experience.
Nowadays, all brands feel the need to focus on Big Data, a topic that 79% gives high priority in personalizing customer experience…

October 26, 2017

Neuroscience, the main allied to the customer experience

How can a brand capture and retain the interest of a potential customer? More and more companies are turning to neuroscience to design marketing strategies
The power of emotions
Consumers are saturated with advertising and commercial messages. It is estimated that US citizens are exposed to between 4,000 and 10,000 advertising impacts per day…

October 19, 2017

Trust is the key for success

What determines business success today?
Nowadays there is no more exactly rule for success, and everyone has to find their own way to make it. At least, one thing is for sure: companies should play a more active role and deepen a greater commitment, especially with clients…

October 17, 2017

Fashion brands needs AI too

Not even fashion brands are exempt from the digital revolution.
To survive new markets such as the Chinese one, for example, switching from e-commerce has been crucial in the last years.
But now, archived the early stages of the digital store with smart mirror prototypes, we can go further by pointing to Artificial Intelligence…