Retail World

September 20, 2018

How often do you audit your stores?

Many retailers, shopkeepers and franchisors conduct store audits on a regular basis in all of their locations. The managers who do them usually have a checklist full of questions and tasks that they must mark as completed. And what is the benefit of doing these types of audits?
Mainly, verify that every initiative is being carried out correctly…

September 11, 2018

Time customer spend in-store

If we want to optimize our customers’ purchasing experience and, of course, our results, we need to know exactly what is going on in our stores, and how customers behave inside them…

September 7, 2018

How to increase the sales of less profitable stores?

Owners of different points of sale must know that not all stores have the same performance and gain the same profits at the end of the month.
For many retailers, stores with performances below expectations are a big problem, and finding a way to solve that can be a complicated and laborious task…

September 4, 2018

Mixing physical with digital: phygital

We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…

August 28, 2018

Is it enough to install tech in the store?

Retail Intelligence technologies are able to analyse the KPIs of your physical store exactly as an analytics program would do for your online store. But, to obtain a valid and really useful analysis, it is essential to have quality data and to analyse them with criteria…

August 7, 2018

Counting systems and data quality

In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 31, 2018

How important is it to audit a store?

To check or doing the “audit” of a store, at the end and beginning of the day, has always been a fundamental part of the work of all retailers. Obviously, as the market evolves, so do the commercial procedures, but audits are still essential to have a clear idea of what happens in the store at all times…