Retail World

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…

November 9, 2017

Why is visibility so important for stores?

In a retail store everything has importance. So, retailers must keep in mind that the exterior and interior visibility of their store will be decisive in influencing consumers’ purchasing decisions…

November 7, 2017

Black Friday: 4 tips to make the deal of your life

The date is November 24th. The Black Friday was born in the United States as the official inauguration of the pre-Christmas shopping month, and has become famous as the day of wild shopping, bargaining deals, occasions and unrepeatable discounts…

October 31, 2017

Are you aware of how to use Big Data?

According to experts’ research, the majority of consumers (near 96%) perceive negatively the current attempts of retailers to personalize the shopping experience.
Nowadays, all brands feel the need to focus on Big Data, a topic that 79% gives high priority in personalizing customer experience…

October 26, 2017

Neuroscience, the main allied to the customer experience

How can a brand capture and retain the interest of a potential customer? More and more companies are turning to neuroscience to design marketing strategies
The power of emotions
Consumers are saturated with advertising and commercial messages. It is estimated that US citizens are exposed to between 4,000 and 10,000 advertising impacts per day…

October 19, 2017

Trust is the key for success

What determines business success today?
Nowadays there is no more exactly rule for success, and everyone has to find their own way to make it. At least, one thing is for sure: companies should play a more active role and deepen a greater commitment, especially with clients…