Retail World

August 3, 2017

Scent marketing: does the fragrance in stores convince you to buy?

For anyone who pass in front of an oven at the time when bread is baked, it is difficult to withstand the temptation without enter the store and buy something. This example it’s perfect to explain how olfactory marketing works, that complex of strategies that use smells and scents to sell, enhance store experience or make it memorable…

July 27, 2017

Fashion’s stores and its expensive rents all over the world

It is no surprise that luxury stores choose the best streets in the capitals of the world to get their homes in the best places: you could say that the best streets have gained their fame thanks to the presence of such stores, too. So, it is no surprise that the higher rents of big cities are concentrated in that area…

July 25, 2017

Luxury is using technology to improve sales

The luxury industry moved about 1.08 billion dollars worldwide, only in 2016. This huge business is divided mostly between fashion, vehicles, restoration and beauty. This particular sector resorts to the incentive of technology to continue encouraging the purchase of an everyday less demanding public…

July 21, 2017

Industry 4.0, the new era of manufacturing

According to a survey, 52% of manufacturing industry managers are unprepared to face the deep transformation caused by digital and, in particular, by four concomitant forces: Big Data, Advanced Analytics, the new man-machine interfaces, the transition from digital world to the physical world.
What is Industry 4…

July 18, 2017

What’s the BigData and for what it works?

BigData is one of the coolest concept in the computer world: nowadays, BigData informations could be find everywhere. However, there is a lot of confusion about what it really is.
So, let’s start by trying to clarify what BigData is…

July 13, 2017

The store of the future

New technologies and social media are conquering the world and changing the way we live life and shop. Stores are now conceptual experience clients enjoying like go to the park or doing sports. They are becoming spooky and exigent, and have big demandingness to fulfill.
Let’s try to imagine how the physical store of the future will look…

June 29, 2017

How technology 4.0 is changing fashion game?

It’s very interesting to understand how industry is shaping and transforming the global fashion business thanks to new technologies.
Let’s analyse the top 3 biggest change in the way companies are changing the retail world…