Retail World

April 10, 2018

The force of light

Lighting and retail are indissoluble: we often see something we like and then and buy it like a natural process, but the truth is that there are many factors that can influence us…

April 5, 2018

Understanding digital consumers

Know your target. Here is the mantra for every online strategic activity and for every digital marketing project. A social add, an AdWords add, as well as a video or text content would not make sense if we companies did not think about the final customers…

March 27, 2018

What’s next? Voice assistant revolution

A new research conducted by Capgemini’s Digital Transformation Institute puts voice assistants under the spotlight: how can they transform branding and retail in order to connect with its customers?
Will 2018 be the year of artificial intelligence?
According to many observers, it is very probable, given the level of interest that AI is arous…

March 22, 2018

Europe: which are the main obstacles to digital transformation?

There are several obstacles to digital transformation, despite the great ferment. Two European companies out of three (65%) consider themselves a digital enterprise, but only 43% of these are convinced that their Cloud strategy can support digital transformation and data management initiatives in the next 12-24 months …

March 20, 2018

Omnichannel is a challenge retailers must win

Omnichannel is modifying consumer behaviour, while new payment methods force retailers to keep abreast of the times. According to numerous studies, we are therefore witnessing the transition to a retail world without barriers, where cognitive processing, augmented, virtual reality and drones will transform the way retail trade operates…

March 15, 2018

Do you know what Location Intelligence is?

Today, about 80% of Americans buy online, compared to 46% in 2000. Based on these growing numbers, it is easy to assume that retailing is becoming old and rust. But this is not entirely true, indeed: in 2017, 42% of big retailers increased the number of classic shops, while only 15% reported a net decline…

March 13, 2018

Biometric technology boost the shopping experience

With the level of competition increasing day by day, consumer experience has emerged as a key differentiator in the retail industry. The use of Biometric identification systems has introduce an era of customized service, enhance customers take advantages of the benefits of technology and the organization to improve their bottom-line…

March 8, 2018

Retail charisma: communication, empathy & sales experience

The true meaning of any marketing strategy is to make the company grow, which can only be achieved by selling more and improving margins.
To sell more there are only three ways: 1) make existing customers buy more in every transaction; 2) increase the frequency of transactions to existing customers and 3) find new ones…