Retail World

December 14, 2017

How to measure the productivity of your physical store?

Have you asked yourself if you are using the right strategies to improve the results of your store? If yes, it means that you know the value of “SmartData“.
Having doubts is totally fine, especially if you do own a technology which is able to really quantify the benefits brought by the strategies applied in the store…

December 7, 2017

What is sensorial neuro-marketing?

Everyday, more and more companies launch advertising and marketing campaigns in order to capture the attention of consumers. People, although being constantly bombarded, make this process more and more complicated…

December 5, 2017

How to attract Generation Z clients?

The consumers of Generation Z (born between 1994 and 2009) are close to 9 million people (only in England) and have become the object of desire of many brands.
Christmas season is coming, a great moment to increase sales and followers…

November 28, 2017

How do consumers buy?

For the retail world, understanding how shoppers acquire products is fundamental. Why? Knowing the steps a customer goes through since he considers that he needs something until he acquires it, allows marketing to anticipate certain steps to attract the customer.
Here is why purchase process it is so important…

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…