Retail World

August 5, 2019

Why open a pop-up store?

Pop-up stores are a good option to add prestige to a brand image and attract consumer interest. In fact, sales are not the main objective of an “ephemeral shop“: mainly, it is about let potential customers know the brand or certain products…

July 30, 2019

Seamless digital and physical retail

Digital and physical are two halves of the retail ecosystem that worked simultaneously as separate parts in a company. Nowadays, the issue has changed a lot.
The retail sector is changing very quickly: online and offline are complementary, are used together and merge into a single consumer-friendly space…

July 29, 2019

How to analyze the KPIs of a store

E-commerce is becoming more and more important: according to a study, 70% of consumers buy a product online at least once a month. This phenomenon, in addition to increasing the value of the average receipt for all online operations, has pushed up spending on the Internet, at the same time reducing sales from traditional stores…

July 25, 2019

How to reach the perfect omnichannel strategy?

In this technological age, it’s normal that retailers’ first thought is the search for the perfect omnichannel strategy. Implementing this type of strategy to improve the customer experience, increase loyalty and sales has become a top priority…

July 10, 2019

Why data analysis is so important for your business?

Despite the huge crisis in the sector, physical retail remains fundamental. Retailers know that the store retains a lot of potential, regardless of the unstoppable e-commerce advance.
But, to achieve lasting success, store’s data must be properly exploited…

July 3, 2019

4D people counter: the best hardware for physical stores

Like any other sector, in the Retail Intelligence’s one, counting technology continues to evolve over the years. Developing hardware and software to produce better counting systems allows to better understand and analyze consumer behavior (and therefore be able to adapt the strategy with the best information possible)…

July 2, 2019

Do you need to digitize your store?

In this age where online shopping is becoming increasingly important, consumers want to be the center of the corporate strategy: since they are no longer obliged to visit a physical store to shop, they live their visit like it is an experience…

June 25, 2019

Staff is the biggest asset of a store

One of the reasons for the survival of physical stores is undoubtedly the human aspect: the relationship established between a customer and store staff is unique, and, in many cases, these emotions play a fundamental role in the final purchase decision.
In the buying process, interaction with store staff is the basis for a satisfying experience…

June 20, 2019

Online vs Offline: the future of retail

Analyzing data related to customer interaction with your store is now almost an obbligation: it’s no longer possible to make strategic decisions without a report that shows the trend of the store and the KPIs to be kept under control to improve performance…