Retail World

June 20, 2019

Online vs Offline: the future of retail

Analyzing data related to customer interaction with your store is now almost an obbligation: it’s no longer possible to make strategic decisions without a report that shows the trend of the store and the KPIs to be kept under control to improve performance…

June 14, 2019

What are the advantages of a 4D people counter?

Technology continues to evolve and, if we talk about points of sale, the tools to learn more about consumer behavior are constantly evolving. Data analysis is the only effective solution to make right decisions and adapt business strategy based on the data collected.
For this reason, data quality is fundamental…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…

June 3, 2019

How to count people in a shopping centre?

88% of shopping mall customers ensure they are happier if they buy at the point of sale rather than online, according to the Cushman & Wakefield Happiness Report. The survey was conducted by the real estate consultancy firm on a sample of 4,918 people in 13 Spanish shopping centers…

May 28, 2019

What is the Pedestrian Traffic and CPC Report?

In retail, data has reduced uncertainty in decisions thanks to specific information, which allows better decisions based on the same data and their evolution. The use of tools to measure and optimize points of sale is increasingly common, which allows any company to take advantage of it, regardless of the sector…

May 23, 2019

How to improve less profitable stores sales?

When it comes to managing together several stores, a retailer has to deal with shops that work well and others that don’t make the same.
For many, shops with profitability below forecasts are a big problem to manage, and finding a solution to problems that cause a drop in sales can be difficult and complicated…

May 21, 2019

Is digitizing stores a priority?

In an age where online purchases are becoming more and more important, it is necessary to keep in mind the needs of the consumer, especially since they are no longer obliged to enter a store when they have to buy something…