Retail World

September 4, 2018

Mixing physical with digital: phygital

We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…

August 28, 2018

Is it enough to install tech in the store?

Retail Intelligence technologies are able to analyse the KPIs of your physical store exactly as an analytics program would do for your online store. But, to obtain a valid and really useful analysis, it is essential to have quality data and to analyse them with criteria…

August 7, 2018

Counting systems and data quality

In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 31, 2018

How important is it to audit a store?

To check or doing the “audit” of a store, at the end and beginning of the day, has always been a fundamental part of the work of all retailers. Obviously, as the market evolves, so do the commercial procedures, but audits are still essential to have a clear idea of what happens in the store at all times…

July 24, 2018

Data analysis is the key to success

Not long ago, to collect data on customer behavior, stores started loyalty programs, and consequently adapted their marketing campaigns and strategies. Since then, the retail industry has made great progress, realizing the value of Retail Intelligence technologies…

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…

July 17, 2018

Do you want to increase sales in your store?

One of the main goals of any business is to increase sales and profits. Luckily, there are different ways to achieve this result.
If our goal is to increase sales, one of the possibilities we have is to perform actions that encourage the visit of customers in our store (marketing campaigns, discounts, temporary offers …)…