Given its particular nature, blockchain is often misunderstood. Blockchain actually, can benefit from almost all sectors, from restaurants to digital signage producers. The blockchain is a decentralized ledger, which is immutable and completely transparent…
If we want to optimize our customers’ purchasing experience and, of course, our results, we need to know exactly what is going on in our stores, and how customers behave inside them…
Owners of different points of sale must know that not all stores have the same performance and gain the same profits at the end of the month.
For many retailers, stores with performances below expectations are a big problem, and finding a way to solve that can be a complicated and laborious task…
We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…
Different performance indicators can be obtained on customer behaviour thanks to a real store’s analysis…
Retail Intelligence technologies are able to analyse the KPIs of your physical store exactly as an analytics program would do for your online store. But, to obtain a valid and really useful analysis, it is essential to have quality data and to analyse them with criteria…
In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…
Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…
To check or doing the “audit” of a store, at the end and beginning of the day, has always been a fundamental part of the work of all retailers. Obviously, as the market evolves, so do the commercial procedures, but audits are still essential to have a clear idea of what happens in the store at all times…
We often talk about the apocalypse of retail, and how e-commerce is sending the physical sector down. But the truth is it could not be more different: in fact, consumers continue to buy, but with very different intentions…
