The reasons for starting up a loyalty strategy in your store are different: you will be able to take care of the customer more effectively, to increase the repetition rate and you will reverse less money in customer uptake, with better results…
Measuring pedestrian traffic within stores allows you to learn more about customer behavior. Just like online stores, it is possible to measure pedestrian traffic inside physical stores thanks to Retail Intelligence technologies…
Many retailers are not aware of what really happens in their stores, and, many of them often only use the total volume of sales to determine the success of their businesses: if the amount of earned money at the end of the day is higher than that of yesterday, then the store is working well…
In the retail world, the analysis of performance data has become imperative. This sector represents the last step of the distribution chain and there a lot of data related to it: the products sold, the tickets issued, the total income and a thousand other things…
Knowing the exact number of people who pass daily in front of your store is very important information: it allows making estimates on profitability and, consequently, to calculate the total gains of the business. Also, knowing the pedestrian traffic of a certain location can help understanding which is the perfect one to open your next store…
In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…
Physical commerce tries to reinvent itself to improve the in-store customer experience. In the current context, where the buying experience has become a very important factor for retailers, Click & Collect is the perfect ally for every retailer who owns a business…
Nowadays, in the retail sector, it has become essential to obtain relevant data on customer behavior in order to survive online competition, and this is exactly where the Wi-Fi Tracking system comes into play…
Nowadays, if you’re the owner of a physical store, analyzing the results of your point of sales it’s very important: to be able to quantify real benefits, brought by your marketing campaigns, it’s the only solutions to know the real situation of your business and to study new methods to improve commercial efficiency…
E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…
