With customer journey we refer to all the phases through which a consumer passes during his purchase path: studying it thoroughly allows retailers to segment and concentrate efforts to have a better impact on customers in the middle of their purchase…
When we talk about digital consumers, we refer to those people who interact with the online channel every day: all those with internet access and those with a smartphone. For this reason, consumers are more digitized every day and use different channels to buy the products they want…
The reasons for starting up a loyalty strategy in your store are different: you will be able to take care of the customer more effectively, to increase the repetition rate and you will reverse less money in customer uptake, with better results…
Measuring pedestrian traffic within stores allows you to learn more about customer behavior. Just like online stores, it is possible to measure pedestrian traffic inside physical stores thanks to Retail Intelligence technologies…
Many retailers are not aware of what really happens in their stores, and, many of them often only use the total volume of sales to determine the success of their businesses: if the amount of earned money at the end of the day is higher than that of yesterday, then the store is working well…
In the retail world, the analysis of performance data has become imperative. This sector represents the last step of the distribution chain and there a lot of data related to it: the products sold, the tickets issued, the total income and a thousand other things…
Knowing the exact number of people who pass daily in front of your store is very important information: it allows making estimates on profitability and, consequently, to calculate the total gains of the business. Also, knowing the pedestrian traffic of a certain location can help understanding which is the perfect one to open your next store…
In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…
Physical commerce tries to reinvent itself to improve the in-store customer experience. In the current context, where the buying experience has become a very important factor for retailers, Click & Collect is the perfect ally for every retailer who owns a business…
Nowadays, in the retail sector, it has become essential to obtain relevant data on customer behavior in order to survive online competition, and this is exactly where the Wi-Fi Tracking system comes into play…
