The advancement of technology made retailers begin to worry about how new tools could add and digitize their businesses. Today, the role of the digital universe in the global purchasing management scenario determines how stores engage in the physical market and how consumers interact with brands…
When we want to optimize the customer experience and our results, we need to know certain information about what happens in our store and how customers behave when they are inside it…
A generation who’s resilient and worried, flexible and creative, who’s not digital born but grew up with technology, thus changing its way of buying.
This research, based on a sample of about 9 thousand individuals, focuses on a specific age range from 25 to 34 years…
Data are nothing more than a set of information that allows us to have a more accurate view of what is happening in our business, and therefore helps us to know its weaknesses and strengths…
«E-commerce sector is a way to bring customers into our physical stores; we have to use digital to bring more traffic to our boutiques, to raise awareness of the brand”. This is the opinion of Geoffroy Lefebvre, vice president of Jaeger LeCoultre…
In retail, the basics of the trade are always the same, but take on a different and broader meaning, using a series of data that allows it optimal use. Thanks to them and to new digital technologies, each brand can stands out from the others and develops its own values…
Unbelievable, but true: 42% of start-ups fail because there is no need in the market. This is a problem that concerns a serious lack in the marketing culture. Let’s go step by step.
How companies generates profits?
Making start-ups means doing business. Doing business means having a business model capable of creating profit…
Today, having the access to customer data, even outside the retail world, is the most effective way to achieve and offering an exceptional shopping experience.
In fact, thanks to the omni-channel strategy, all the instruments (on & offline) to interact with the brand are integrated into a unique and coherent shopping experience…
What are the main opportunities and risks of omni-channel, in the age where digital consumers are increasingly interacting with brands and companies?
The advantages of an omnichannel approach for companies are
Define the demographic, psychographic and behavioral profile of the client, with consequent improvement in targeting
Eliminate temporal an…
As we all know, it is very important to aim an immersive in-store experience, in order to satisfy digital consumers.
After talking about eCommerce, mCommerce and omni-channel, 2018’s retailers will finally enter in a new era: the digital one, which will mark the end of the border between the online and offline world…
