If you own a shop, then you’ll know that the windows and their organization are very important: it is the first thing that customers see, it’s comparable to a business card that can show not only part of your inventory, but also, and above all, projecting a brand image to the public…
Measuring the turnover of your store is essential to have a clear vision of how business is going. Very often, however, the mistake of many retailers is to consider only these financial metrics exclusively as performance indicators…
Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…
Many retailers do not believe in the days of extreme high discounts, and prefer to continue with the usual strategy. In fact, some of these in-store campaigns can turn into a very powerful marketing tool. Promotions, for example, must have a short duration and a concrete final goal, as they can become a double-edged sword…
The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…
In recent years, Black Friday has become one of the most popular commercial events in the world. The official day would be November 23, but, now, many companies have adapted to the needs of consumers, and have ended up making their discounts throughout the week…
Although studies and statistics confirm the tremendous success of e-commerce over physical retail, there are just as many reasons to think that physical stores will not disappear easily.
This is a reality: nowadays, we all buy online and certainly we made our last purchase a few days ago…
An unsatisfied in-store experience for a client is a real defeat for every business: in fact, despite the online commerce is going very well, the majority of customers continue to prefer the in-store experience and human contact to bots…
Black Friday has become one of the most popular commercial events worldwide. The official day of Black Friday 2018 is Friday, November 23, although many companies perform many flash discounts throughout the all week.
During these days, and mainly on Black Friday, people go to physical stores looking for discounts…
Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…
