Retail World

May 15, 2012

Brand Marketing And The New Consumer Profile

Future circumstances, already manifest and surfacing, will demand something wholly new of consumers, and thus of marketers, too, something more than a clever new look to rehab an old approach. Indeed, already, consumers are finding themselves forced to mastermind ingenious solutions to unprecedented, newly emerging states of affairs…

May 11, 2012

Mobile payments to quadruple by 2016

Mobile phones have occupied broadly our daily lives: they propose cooking recipes, are used as a GPS or even identify stars and constellations for us. And we have responded to it generously turning them into our new best friends. And so will have to be doing retailers all over sooner than later…

April 27, 2012

Contact Lens Store

Complicated is easy, minimalist is difficult. Even more difficult is minimalist design that stands out. That is why we love this little contact lens shop in Tel Aviv, Israel. It is a store concept for Adashot by EyeCare designed by Lee-Ran Shlomi Gidron of Tel Aviv-based Miss Lee Design…

April 20, 2012

M-commerce offers consumers significant convenience over e-commerce

Aashish Bhinde, Executive Director, Digital Media & Technology Avendus Capital

A lot has been written in recent times about the promise and potential of the e-commerce industry in India. What is also taken for granted is the fact that mobile broadband will be the primary driver of overall Internet penetration in India…

April 4, 2012

Sensory Marketing

Humans need to interact with the product from innovative angles, part of the search and disclosure of all brands is to”live” personal experiences. We experience the world through the senses and through their knowledge, information enters our brain making a memory of the brand…

March 28, 2012

How Bodymetrics and Razorfish are Out to Change Retail

Thanks to 3D body-mapping firm Bodymetrics, Selfridges shoppers in the U.K. have been able to easily find the perfect pair of jeans for a couple of years. The technology basically analyzes their curves to help them find the best-fitting denim carried in the store. But now, U.S…

March 22, 2012

The Generous Store

No cash or credit cards, just good deeds – To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds…

March 16, 2012

PayPal takes on Square in mobile payments

PayPal, the payments service owned by eBay Inc, jumped into the nascent mobile payments arena on Thursday with a new device that helps businesses accept credit and debit cards via mobile devices, taking on early-moving start-up Square Inc…