Retail World

June 19, 2012

10 Tips for a Successful E-Commerce Site

It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet.
Building the smartest (and most successful) business website requires a lot of consideration…

June 12, 2012

Pop-up shops: a new opportunity for Retail

“Pop-ups are an opportunity for both entrepreneurs and big brands to make some money without having to worry about the overhead of a five-year lease,” says Mike Kraus, retail consultant for allbusiness.com.
Pop-ups are no longer somewhat shady operations looking to make a quick buck…

June 7, 2012

How to measure brand engagement?

We are experiencing this phenomenon where brands think they “should be” on Facebook and Twitter. This phenomenon is similar to that one related to the internet arrival. From fashion became a trend. Today there’s more than 1000 milions of users and connecting people got easier.
Brand communication is linked to several concepts…

June 5, 2012

Psychology of Color in Purchases: how colors affect consumers?

There are important distinctions in the way we store information and the way we represent the world in our minds. We tend to favour particular channels that correspond to our senses: visual, auditory, kinaesthetic, olfactory and gustatory.
Some people prefer (unconsciously) the visual “representational system”…

Abantia Group opens a new branch in Latin America

The Spanish applied engineering group Abantia has strengthened its position in Latin America with the opening of a new branch in Bogota.
The Abantia Group is currently in 10 countries, of which, Poland, Mexico, Guatemala, El Salvador, Peru, Chile, U.A.E. and Italy make up 23% of the Group´s business…

May 30, 2012

Social Shopping: the biggest retail’s challenge?

Social Shoppers are growing surprisingly fast. By 2021 half of the users will be social shoppers. Those between 25 and 34 years old are hooked on the e-commerce. They are 45% of the e-commerce buyers, a percentage that could end up being 73% by 2021.
That’s a big challenge for retailers…

May 24, 2012

The Magic Mirror: next retail’s revolution?

In 2009 James Cameron introduced all of us in the avatar’s virtual World. In the science fiction movie the scientists’ minds were transported to artificial bodies genetically engineered to be equal to those natives living in Pandora. It was mid-22nd century…

May 22, 2012

SHARING TO SUCCEED

There has been the global World. There have been the global movements. There have been the global organizations, and now there’s the global brain. It’s all about sharing to succeed and global brain can be a source of countless product ideas. We all know by now it is called crowdsourcing.
Social networks are making it easier…