Retail World

June 26, 2012

Holographic images, the wave of the future

Holographic point of sale (POS) images may just be the wave of the future.
The Macallan (a single malt whiskey) engaged in a holographic campaign to promote its The Macallan 1824 Collection. The holographic animations were featured in retail locations in the Amsterdam Schiphol Airport and The Macallan distillery in Scotland…

June 21, 2012

Time Has Come for Ethics in Fashion

Wolrd is becoming greener, but that’s not such a big effort as we all get something back from it. But it seems the trend is pure and deep. Time has come for Ethics as well, even in the Fashion World.
Textile companies have been constantly criticized because of moving their production out to developing countries where wages are lower…

June 19, 2012

10 Tips for a Successful E-Commerce Site

It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet.
Building the smartest (and most successful) business website requires a lot of consideration…

June 12, 2012

Pop-up shops: a new opportunity for Retail

“Pop-ups are an opportunity for both entrepreneurs and big brands to make some money without having to worry about the overhead of a five-year lease,” says Mike Kraus, retail consultant for allbusiness.com.
Pop-ups are no longer somewhat shady operations looking to make a quick buck…

June 7, 2012

How to measure brand engagement?

We are experiencing this phenomenon where brands think they “should be” on Facebook and Twitter. This phenomenon is similar to that one related to the internet arrival. From fashion became a trend. Today there’s more than 1000 milions of users and connecting people got easier.
Brand communication is linked to several concepts…

June 5, 2012

Psychology of Color in Purchases: how colors affect consumers?

There are important distinctions in the way we store information and the way we represent the world in our minds. We tend to favour particular channels that correspond to our senses: visual, auditory, kinaesthetic, olfactory and gustatory.
Some people prefer (unconsciously) the visual “representational system”…

Abantia Group opens a new branch in Latin America

The Spanish applied engineering group Abantia has strengthened its position in Latin America with the opening of a new branch in Bogota.
The Abantia Group is currently in 10 countries, of which, Poland, Mexico, Guatemala, El Salvador, Peru, Chile, U.A.E. and Italy make up 23% of the Group´s business…