Retail World

July 24, 2018

Data analysis is the key to success

Not long ago, to collect data on customer behavior, stores started loyalty programs, and consequently adapted their marketing campaigns and strategies. Since then, the retail industry has made great progress, realizing the value of Retail Intelligence technologies…

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…

July 17, 2018

Do you want to increase sales in your store?

One of the main goals of any business is to increase sales and profits. Luckily, there are different ways to achieve this result.
If our goal is to increase sales, one of the possibilities we have is to perform actions that encourage the visit of customers in our store (marketing campaigns, discounts, temporary offers …)…

July 10, 2018

Retail: two is better than one

Retail world is undergoing great changes. The technological advances of the last decade have generated many changes in the way of buying, paying and even receiving or collecting what we have bought. Even the way customers see the stores has changed…

July 5, 2018

Technology helps you understand in-store customer behavior

Nowadays, every retailer concentrates its efforts and reverses its capital to better understand who their customers are and what they want.
The use of business metrics and KPI (Key Performance Indicator) often influences decisions on which channels, investments, initiatives and strategies to choose and why…

July 3, 2018

How can Retail Digital Transformation happen?

Consumers today are more attracted by the idea of real-time purchases and special offers tailored to their interests, so want-to-be successful retailers must adopt business models and technological transformations that allow them to remain competitive in a market in which ecommerce players seems increasingly performing…

June 28, 2018

The right way to measure

Today, people counting solutions can offer a great Return of Investment (ROI) for retailers, if they use the data that these systems generate to analyze and improve their performance in key operational areas…

June 26, 2018

How to boost customer involvement?

After months of uncertainty about its future, today it is finally clear that physical stores will never disappear permanently but, on the contrary, will always remain indispensable for fulfill the purchase process of a customer…

June 14, 2018

New professional roles in retail

The spotlight is on the young professionals of the retail world, above all thanks to the enormous changes that the sector has been facing for a couple of years now.
The introduction of new technologies has revolutionized the way we conceive retail and, consequently, even the figures of professionals in the sector are changing, evolving…