Retail World

June 12, 2018

The future of retail in 7 words

Here some of the new concepts emerging the retail world lately. All of them are results of the Digital Transformation, which is completely changing sales and physical spaces…

June 5, 2018

Working with Retail Intelligence

Working with Retail Intelligence does not mean having more data than anyone: the truth is a retailer must know what data matters in each store and have a good control over them.
Retailers need to think of what decisions to make in-store and what data would improve the business…

May 31, 2018

The importance of data analysis

Data are nothing more than a set of information that allows us to have a more accurate view of what is happening in our business, and therefore helps us to know the weaknesses and strengths of this…

May 29, 2018

4 technologies to manage a physical store

The advancement of technology made retailers begin to worry about how new tools could add and digitize their businesses. Today, the role of the digital universe in the global purchasing management scenario determines how stores engage in the physical market and how consumers interact with brands…

May 22, 2018

3 basic Millennials values

A generation who’s resilient and worried, flexible and creative, who’s not digital born but grew up with technology, thus changing its way of buying.
This research, based on a sample of about 9 thousand individuals, focuses on a specific age range from 25 to 34 years…

May 10, 2018

Omnichannel terapy

«E-commerce sector is a way to bring customers into our physical stores; we have to use digital to bring more traffic to our boutiques, to raise awareness of the brand”. This is the opinion of Geoffroy Lefebvre, vice president of Jaeger LeCoultre…

May 3, 2018

Forget about the product, let’s focus on the client

Unbelievable, but true: 42% of start-ups fail because there is no need in the market. This is a problem that concerns a serious lack in the marketing culture. Let’s go step by step.

How companies generates profits?

Making start-ups means doing business. Doing business means having a business model capable of creating profit…