Retail World

April 26, 2018

How about clienteling and customer retention?

Today, having the access to customer data, even outside the retail world, is the most effective way to achieve and offering an exceptional shopping experience.
In fact, thanks to the omni-channel strategy, all the instruments (on & offline) to interact with the brand are integrated into a unique and coherent shopping experience…

April 24, 2018

Omnichannel approach: advantages and risks

What are the main opportunities and risks of omni-channel, in the age where digital consumers are increasingly interacting with brands and companies?
The advantages of an omnichannel approach for companies are

Define the demographic, psychographic and behavioral profile of the client, with consequent improvement in targeting
Eliminate temporal an…

April 19, 2018

How to create an interactive shopping experience

As we all know, it is very important to aim an immersive in-store experience, in order to satisfy digital consumers.
After talking about eCommerce, mCommerce and omni-channel, 2018’s retailers will finally enter in a new era: the digital one, which will mark the end of the border between the online and offline world…

April 10, 2018

The force of light

Lighting and retail are indissoluble: we often see something we like and then and buy it like a natural process, but the truth is that there are many factors that can influence us…

April 5, 2018

Understanding digital consumers

Know your target. Here is the mantra for every online strategic activity and for every digital marketing project. A social add, an AdWords add, as well as a video or text content would not make sense if we companies did not think about the final customers…

March 27, 2018

What’s next? Voice assistant revolution

A new research conducted by Capgemini’s Digital Transformation Institute puts voice assistants under the spotlight: how can they transform branding and retail in order to connect with its customers?
Will 2018 be the year of artificial intelligence?
According to many observers, it is very probable, given the level of interest that AI is arous…

March 22, 2018

Europe: which are the main obstacles to digital transformation?

There are several obstacles to digital transformation, despite the great ferment. Two European companies out of three (65%) consider themselves a digital enterprise, but only 43% of these are convinced that their Cloud strategy can support digital transformation and data management initiatives in the next 12-24 months …

March 20, 2018

Omnichannel is a challenge retailers must win

Omnichannel is modifying consumer behaviour, while new payment methods force retailers to keep abreast of the times. According to numerous studies, we are therefore witnessing the transition to a retail world without barriers, where cognitive processing, augmented, virtual reality and drones will transform the way retail trade operates…