Retail World

Europe: which are the main obstacles to digital transformation?


There are several obstacles to digital transformation, despite the great ferment. Two European companies out of three (65%) consider themselves a digital enterprise, but only 43% of these are convinced that their Cloud strategy can support digital transformation and data management initiatives in the next 12-24 months .

The report “Digital Transformation Drives Customer Engagement” edited by Deloitte highlights the main obstacles to digital transformation and the research show that almost 3 out of 4 companies (72%) believe that a complete view of what customer wants is an important differentiator.

About 48% say that digital organizations are more often characterized by agility, while 43% cite an uninterrupted omni-channel experience. Then, more than half (52%), say that the efficiency of customer service is a driving force for technological investments and it has to be one of the main business objectives.

So, which are the main obstacles?

The research also highlights the main difficulties in a successful digital change progress: 4 out of 10 respondents (41%) say that the use of multiple technology platforms is an obstacle to the transformation of their company. The problem of data management further complicates matters: 1/3 of respondents indicate the need to overcome data silos, while 30% highlight the difficulty in having a unique view of the customer due to the multiplicity of data formats.

TC Group Solutions helps retailers improve the rentability of their store since 2007, leading the market in the development of all types of solutions for collecting and analyzing BIG DATA inside and outside commercial establishments.


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