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Grom introduces a new retail concept


Grom the Italian chain of ice cream shops, has recently arrived in Carrefour‘s supermarkets with the new “gourmet” retail format.

Now that the label is part of the big Unilever organisation, it opens two new point of sales in Rome and Milan. The innovative format aims to bring the Italian superior quality to the Carreofur’s clientele. The products are extremly carefully researched and selected, they are local and kn zero with an inclination to sustainability and organic.

Today Grom is positioned as one of the top ice cream labels in Italy and abroad.

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