Interview to Thomas Donnet, TC Group Solutions’ new Country Manager for France
TC Group Solutions is proud to present its latest incorporation, the new Country Manager for the French market, Thomas Donnet. Thomas has gained more than 15 years of experience in the industry, having worked as a salesman by selling innovative solutions to improve and optimize points of sale. In this interview, he tells us about the current international retail situation, and his point of view, in particular on the French situation.
- Hi Thomas! Tell us a little more about yourself: why did you decide to join the TC Group Solutions team?
I have been working in the retail sector for 15 years, and I have always been dedicated to introducing innovative solutions and data collection for the physical market in France.
The competition between retailers has revolutionized their roles: the latter no longer limited to the mere sale of products, but must offer a complete shopping experience to the customer.
To do this, retailers will have to know with a high level of precision everything that happens in their shop, and make improvements suitable to meet the needs of the most demanding customers.
Data obtained from customer interactions with stores have no value if they are not based on trusted elements. At TC Group, calculations are made only with real data and quality, and this was one of the main reasons that led me to this company.
- What is the current situation in the retail sector in France?
In order to cope with digital commerce (complementary to the physical one), it is essential to know our customers in the best possible way, in order to offer them an impeccable service. In this sense, TC Group Solutions technologies contain tools for analyzing customer behavior, and meeting the needs of increasingly demanding customers.
- How do you think physical stores will evolve in the next few years?
There are several theories on this subject. Of course, the competition is becoming ruthless, and this suggests that retailers able to increase the quality of the service offered, will stand out positively from others. Nowadays, the customer does not just look for a simple purchase, but a complete experience. In order for this experience to be positive, it is necessary to have the appropriate tools.
- In your opinion, how important is data collection and analysis in retail?
For a long time, not much importance has been given to the analysis and collection of data. In reality, they are two essential actions for the development of a store. I find it extremely difficult to increase a store‘s sales without knowing the information related to the results.
To optimize the results of a store, it is necessary to know the areas which could be improved. For this reason, information about the number of potential customers passing in front of the store, the average time spent in a store or the conversion rate, are indispensable elements.
I am enthusiastic about the idea of helping our clients in making decisions thanks to TC Group Solutions‘ tools. I think that being able to effectively measure the data will be as important in the future as a collection system.