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Kiabi’s super 2017: betting on digital & shopping experience for new store’s opening in Spain and Italy


The French company specialized in low cost fashion, which has opened a huge flagship store in the expensive Passeig de Gracia last September in Barcelona, continues its expansion’s plans with the opening of two new outlets, one in the Canaries Islands and another one in Italy.

With the opening of the No. 54 physical store in the Spain, the company owned by the Mulliez family seems to confirm the theory of a very prolific year: in fact, only last February, Kiabi opened a logistic center of about 60000m² in Catalonia and does not seem to want to stop.

The Italian market is in the third place in the company’s interests (after France and Spain), and this is where the company has started a new strategy of renewal and innovation, which has, as its main objective, to make customers live an unforgettable shopping experience that is dedicated to the whole family.

Digital technology and innovation are key features of all Kiabi’s new concept stores: the goal is to offer customers a unique and quality shopping experience to meet the needs of all targets, and shortening distances between digital store and physical store.

Kiabi Italia’s Chief of International Development, Massimo Pozzi, commented: “In Italy, Kiabi pursues the strategic goal of steadily increasing the quality and excitement of its customers’ buying experience, working parallel to improving their sales outlets, services and periodic updating of collections that alternate fashionable propositions to the essentials, always at the best price.”

This restyling will affect several existing stores, and of course the new openings (Turin, Ravenna and Udine), with a view to further innovative approach to the customer.

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