Moschino to conquer Milan
Moschino opening the third store in Milan decided to create the greatest space in order to fully express the brand values. Infact, it is a buidling with a total surface of 700m² and developed on two levels. The ground floor is entirely dedicated to the Couture collection while the first floor hosts different lines: Men, Boutique Moschino and the collections for the younger target Baby Kid&Teen.
In addition to this flagship, Moschino has recently opened two other boutiques in Milan. One the past year in Porta Nuova and the point of sale dedicated to the Love Moschino line in Corso Venezia. Nevertheless, the newest flagshipstore is the most important store of the brand because it reflects the brand irony and the eccentricity of its designer, Jeremy Scott, as it is possible to see by the daring interior design. For this reason the store can be considered as a sort of “contemporary pop” art gallery with extravagant furnitures realized ad hoc and ispired to the most iconic brand’s products.
Meanwhile, the importance of this store derives also from its position. In fact, it is located in via Sant’Andrea an important commercial street for the luxury shopping where are established boutiques such as Cesare Paciotti, Chanel, Fendi, Armani, Michael Kors and Kenzo, among others.
Moreover, these street forms part of the so called “Quadrilatero della Moda” delimited by Via Montenapoleone, Via della Spiga, and Corso Venezia. Together they represent the most famous Italian area renowned for the high-hand and classic shopping where it is possible to find the highest concentration of luxury international boutiques, flagshipstores and retail outlets which represent the most important national and international fashion houses.