A new challenge for retailers: who can offer the best experience?
Nowadays, retail companies are beginning to focus on offering stores aimed at satisfying the individual needs of the consumer. In fact, it is a trend that grows throughout the world.
According to experts, one of the top priorities for companies in the world it should be now to focus on the customer experience. This aspect has been taken by the stores beyond the point of sale. In fact, consumers’ purchasing preferences have led retailers to narrow the gap in their experience between the physical store and digital platforms because it is one of the factors that have prevented them from making purchases in line.
On the other hand, one of the biggest challenges for brands is to differentiate themselves through the experience they can offer the consumer.
Some of the factors that improve the customer experience are: the experience of the store, the mobile experience, and the categories offered at the point of sale and the digital experience. However, we can add that other essential elements to improve the customer experience are:
- the personalization of the service
- the items offered for sale and the communication in social networks.
The customer experience is the new game that retailers are betting on. Therefore, it is important that the consumer loyalty is strengthened. Obviously, they are not easy changes to make, since the real significant changes are accompanied by the support of the collaborators, and a new organizational and corporation culture.
In the end, shopping experience should strengthen all the departments of a company, since it is a way to transform the essence of a brand.