Nyx Cosmetics focuses on expansion and opens a new store in Mexico
NYX Professional MakeUp, a pure player in the make-up sector, owned by the L’Oréal group, resumes with its expansionist strategy starting in the north of Mexico, and opens a store in the city of Monterrey.
Founded in 1999 in the city of Los Angeles by Toni Ko, NYX Cosmetics is a company specialized in the distribution of quality make-up at affordable prices, mainly directed to younger generations.
NYX was acquired by L’Oréal in 2014 and, since then, has never stopped growing, opening more and more stores all over the world. In Italy, NYX opened its first store in Milan in 2015, and nowadays it has 18 stores only in the country and is present in many others.
The new NYX store will be located in Punto Valle, one of the shopping centers that will be inaugurated in the city of Monterrey this year, with over 90,000 meters of commercial area