How often do you audit your stores?
Many retailers, shopkeepers and franchisors conduct store audits on a regular basis in all of their locations. The managers who do them usually have a checklist full of questions and tasks that they must mark as completed. And what is the benefit of doing these types of audits?
Mainly, verify that every initiative is being carried out correctly.
The main purpose of the store audits is to verify the accomplishment of the entrusted task.
Now, if we focus on the need to improve the process, the store audit should go beyond having as its sole objective the verification of proposed standards. It can also be used for optimization and continuous improvement.
The only way you can really measure the improvement of the process is by collecting data, to be able to compare the current data of a store with the previous ones, or the same data between different stores of the same chain. The value lies in discovering the best practices to share with other areas or stores or even encourage positive competition among all the stores of the brand.
Are the store windows of all stores lined up? Are the changing rooms clean and tidy? Does lighting, air conditioning, anti-theft system work properly? Is the entire offer displayed in the store? Is the product placed correctly? Has any sale opportunity been lost due to lack of stock? All these questions have an answer, in real time, and with images that can prove it at the moment.
Nowadays, digital transformation has also reached store audits. With the new APP and softwares available, any profile (staff, managers, shoppers …) can answer a questionnaire quickly and easily from their own mobile or tablet, incorporating their own photos with the same device. Anytime and anywhere, the person in charge can also access all the answers, photographs, statistics and comparisons in real time, receive alert messages and implement corrective actions at the moment.
If you’re worried about investing time to compile reports, then you have to consider investing in a good store audit software solution. These solutions not only compile the data you need, but allow you to enter your checklists, complete audits, interact with stores and track trends, all from one place.
This not only saves time, but also provides you with actionable data to make better business decisions, providing a framework for evaluating new metrics and KPIs related to compliance with standards and sales processes in the physical store.