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Spanish brand’s Pretty Ballerinas conquers Israel by opening its first flagship store in Tel Aviv


In order to reach the ambitious expansion project abroad, the Spanish brand Pretty Ballerinas is already achieving its goals. Next year, new stores will be opened in Miami, Singapore, Melbourne and even in the Ivory Coast.

Pretty Ballerinas is preparing to a new open in Israel. In fact, the company owned by menorcan group Mascaró, will soon open a flagship store in the capital city of Tel Aviv.

This brand new store will be located in the TLV Fashion Mall, in Carlebach Street 6. The store will be about 36m² and will follow the guidelines of a new retail concept designed by the company, already tested in the shop located in Passeig de Gracia, Barcelona.

It is the second Pretty Ballerinas’ physical store of Pretty Ballerinas in Israel: the first is located in the Ramat-Aviv Mall complex, in the same city of Tel Aviv. Then, there are 4 stores in Jerusalem, all located in Malima Boulevard, one of the main shopping streets in the country.
The Mascaró group, owner of Pretty Ballerinas, closed the year-end budget in 2015 with approximately 57 million euros.

At the end of last year, the company opened stores in Azerbaijan, Guatemala and Bolivia. In fact, Latin America is one of the most important markets for the company, which has physical stores in Uruguay, Argentina, Paraguay, Costa Rica and the Dominican Republic.

Pretty Ballerinas became the crown jewel of the Mascaró group, which also handles brands such as Úrsula Mascaró and Mascaró. Retail and international expansion are focal points for the footwear chain, which can already count with a hundred stores in about twenty countries all around the world.

In 2015 with a profit of 57 million, the company produced about 538,000 pairs of shoes and generated 70% of turnover abroad.

Source: modaes.es

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