Posts Tagged ‘attraction rate’

August 5, 2019

Why open a pop-up store?

Pop-up stores are a good option to add prestige to a brand image and attract consumer interest. In fact, sales are not the main objective of an “ephemeral shop“: mainly, it is about let potential customers know the brand or certain products…

July 30, 2019

Seamless digital and physical retail

Digital and physical are two halves of the retail ecosystem that worked simultaneously as separate parts in a company. Nowadays, the issue has changed a lot.
The retail sector is changing very quickly: online and offline are complementary, are used together and merge into a single consumer-friendly space…

May 21, 2019

Is digitizing stores a priority?

In an age where online purchases are becoming more and more important, it is necessary to keep in mind the needs of the consumer, especially since they are no longer obliged to enter a store when they have to buy something…

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …

February 14, 2019

How to calculate your store’s performances?

Nowadays, if you’re the owner of a physical store, analyzing the results of your point of sales it’s very important: to be able to quantify real benefits, brought by your marketing campaigns, it’s the only solutions to know the real situation of your business and to study new methods to improve commercial efficiency…

February 1, 2019

Self-diagnostic: is your store profitable?

Are you the owner of a store and you want to know if your business is going as planned? Do you want to know the results of the management and the outcomes of your strategy?
If so, the time has come to take a small test and self-analyse your own business, to find out if it is working as it should, to be able to direct your next future actions…