Posts Tagged ‘Big Data’

March 5, 2019

Footfall traffic

Knowing the exact number of people who pass daily in front of your store is very important information: it allows making estimates on profitability and, consequently, to calculate the total gains of the business. Also, knowing the pedestrian traffic of a certain location can help understanding which is the perfect one to open your next store…

March 22, 2018

Europe: which are the main obstacles to digital transformation?

There are several obstacles to digital transformation, despite the great ferment. Two European companies out of three (65%) consider themselves a digital enterprise, but only 43% of these are convinced that their Cloud strategy can support digital transformation and data management initiatives in the next 12-24 months …

March 20, 2018

Omnichannel is a challenge retailers must win

Omnichannel is modifying consumer behaviour, while new payment methods force retailers to keep abreast of the times. According to numerous studies, we are therefore witnessing the transition to a retail world without barriers, where cognitive processing, augmented, virtual reality and drones will transform the way retail trade operates…

January 23, 2018

Trends in retail: what is your favorite?

The new Massimo Dutti Store in Milan
Massimo Dutti, one of the most important clothing production companies of the Inditex Group, has recently opened a new store in Milan, inside Galleria Vittorio Emanuele. This shop is divided into four floors: two dedicated to men’s fashion and two to women’s fashion…

January 11, 2018

The key of success is “smart”: here’s the proof!

The retail world is changing very fast, and technology is the heart of this change. To cope with online competition, retailers need to change their usual habits and rely on technologies that can analyze data with certain parameters, able to change the fate of an entire company…

October 31, 2017

Are you aware of how to use Big Data?

According to experts’ research, the majority of consumers (near 96%) perceive negatively the current attempts of retailers to personalize the shopping experience.
Nowadays, all brands feel the need to focus on Big Data, a topic that 79% gives high priority in personalizing customer experience…