Posts Tagged ‘bigdata’

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 24, 2018

Data analysis is the key to success

Not long ago, to collect data on customer behavior, stores started loyalty programs, and consequently adapted their marketing campaigns and strategies. Since then, the retail industry has made great progress, realizing the value of Retail Intelligence technologies…

April 26, 2018

How about clienteling and customer retention?

Today, having the access to customer data, even outside the retail world, is the most effective way to achieve and offering an exceptional shopping experience.
In fact, thanks to the omni-channel strategy, all the instruments (on & offline) to interact with the brand are integrated into a unique and coherent shopping experience…

February 15, 2018

Next stop: TC Group Solutions will join EUROCIS one more year!

Save the date: February 27th – March 1st 2018, Düsseldorf, Germany
Come and visit us here: Hall 10, Stand B06

From 27 February to 1 March 2018, in Düsseldorf (Germany), EuroCis, the International Exhibition of Communication, Information and Security Technology for the Retail sector, will take place…

December 5, 2017

How to attract Generation Z clients?

The consumers of Generation Z (born between 1994 and 2009) are close to 9 million people (only in England) and have become the object of desire of many brands.
Christmas season is coming, a great moment to increase sales and followers…

October 17, 2017

Fashion brands needs AI too

Not even fashion brands are exempt from the digital revolution.
To survive new markets such as the Chinese one, for example, switching from e-commerce has been crucial in the last years.
But now, archived the early stages of the digital store with smart mirror prototypes, we can go further by pointing to Artificial Intelligence…