Posts Tagged ‘black friday’

November 21, 2018

Are you ready for Black Friday?

In recent years, Black Friday has become one of the most popular commercial events in the world. The official day would be November 23, but, now, many companies have adapted to the needs of consumers, and have ended up making their discounts throughout the week…

November 6, 2018

How to prepare your store for Black Friday?

Black Friday has become one of the most popular commercial events worldwide. The official day of Black Friday 2018 is Friday, November 23, although many companies perform many flash discounts throughout the all week.
During these days, and mainly on Black Friday, people go to physical stores looking for discounts…

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…

November 7, 2017

Black Friday: 4 tips to make the deal of your life

The date is November 24th. The Black Friday was born in the United States as the official inauguration of the pre-Christmas shopping month, and has become famous as the day of wild shopping, bargaining deals, occasions and unrepeatable discounts…

November 29, 2013

BLACK FRIDAY crosses the Atlantic

Some large chains are importing from the U.S. the tradition of shopping today and offer great savings to their customers.
The American tradition of starting the holiday shopping season with deep discounts and specials at the so-called Black Friday begins to spread across Spai …

November 22, 2012

Go shopping: Black Friday & Cyber Monday

Black Friday is the name given to the day following Thanksgiving Day in the United States. The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving…

July 17, 2012

Summer Merchandising

It’s the time of the year again when Canadians celebrate summer. Summer celebration takes many forms and stores are here with products designed to fit consumers’ needs. Just take a walk in the mall or near local shops and a host of summer sales will pop up.
Three companies in particular have major summer advertising campaigns…