Posts Tagged ‘brand’

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

July 31, 2018

How important is it to audit a store?

To check or doing the “audit” of a store, at the end and beginning of the day, has always been a fundamental part of the work of all retailers. Obviously, as the market evolves, so do the commercial procedures, but audits are still essential to have a clear idea of what happens in the store at all times…

July 12, 2018

Unstoppable Scalpers

The Sevillian clothing brand Scalpers opens its second store in the Netherlands, a new boutique in Lisbon and another one in Melilla. It seems impossible to stop!
Amsterdam!
The new store opened in Amsterdam in the Stadshart Amstelveen shopping center, located in the southern residential area of Amstelveen…

June 12, 2018

The future of retail in 7 words

Here some of the new concepts emerging the retail world lately. All of them are results of the Digital Transformation, which is completely changing sales and physical spaces…

May 22, 2018

3 basic Millennials values

A generation who’s resilient and worried, flexible and creative, who’s not digital born but grew up with technology, thus changing its way of buying.
This research, based on a sample of about 9 thousand individuals, focuses on a specific age range from 25 to 34 years…

February 22, 2018

Scalpers opens its largest store in Bilbao

Scalpers will open a new concept store next April in Bilbao, and it will be the largest commercial space of the brand so far. As well as having an area of 330 square meters spread over two floors, this new store will also be equipped with a cafeteria…

February 6, 2018

How can customer experience be improved?

Don’t focus products and services to the needs of the company, but to each customer segment.
Every day more, the client is directly involved with brands where the portability of information has made it more demanding, supportive and sophisticated…

January 4, 2018

A new challenge for retailers: who can offer the best experience?

Nowadays, retail companies are beginning to focus on offering stores aimed at satisfying the individual needs of the consumer. In fact, it is a trend that grows throughout the world.
According to experts, one of the top priorities for companies in the world it should be now to focus on the customer experience…