Posts Tagged ‘brand’

October 26, 2017

Neuroscience, the main allied to the customer experience

How can a brand capture and retain the interest of a potential customer? More and more companies are turning to neuroscience to design marketing strategies
The power of emotions
Consumers are saturated with advertising and commercial messages. It is estimated that US citizens are exposed to between 4,000 and 10,000 advertising impacts per day…

September 12, 2017

Barcelona recovers pedestrian traffic despite the attack

An analysis carried out by TC Group Solutions, a company who’s specialized in Big Data and Retail Intelligence, shows that after the terrorist attack, the city of Barcelona only need one week to recover the pedestrian flow of its most commercial roads…

August 3, 2017

Scent marketing: does the fragrance in stores convince you to buy?

For anyone who pass in front of an oven at the time when bread is baked, it is difficult to withstand the temptation without enter the store and buy something. This example it’s perfect to explain how olfactory marketing works, that complex of strategies that use smells and scents to sell, enhance store experience or make it memorable…

November 17, 2016

The Sauver le Monde des Hommes case of study

Sauver le Monde des Hommes is the brand that has supported TC Group Solutions in its participation to Equipmag, the retail fair which took place in Paris. With Sauver Le Monde des Hommes, TC Group Solutions was able to set the “Intelligent Store“…

September 27, 2016

The unified trade

What if smartphones and tablets were not yet invented? Perhaps the e-commerce would not have such an extraordinary grow and the traditional market won’t be suffering as much as currently.
Demandware publishes the results of the Shopping Index Retail of 2016 and the study analyses 400 billion clients sourcing 1.300 websites…

September 22, 2016

The third factor to face the future of retail

Today we are back again with our short guide about the three factors to face the future of retail and we are going to analyses the last one: the transboundary returns.
Transboundary returns mean all the actions linked to international shipments both for brick-and-mortar or online stores…

February 5, 2014

Diesel: a committed brand

Diesel is an Italian fashion brand founded by Renzo Rosso in Molvena in 1978. In 2000 he bought Staff International , a holding company of Dsquared , Martin Margiela and Vivienne Westwood Red Label and others. Also, Diesel has launched new brands like Diesel Kids and 55 DSL Style Lab…