Posts Tagged ‘business’

October 23, 2018

What does Smart Data mean?

Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…

October 16, 2018

How to decide where to open a store?

Knowing the number of people that pass in front of your store every day is a very precious information: quantifying the number of pedestrians who walk in front of your shop allows you to make a real estimate of profitability of your business…

July 24, 2018

Data analysis is the key to success

Not long ago, to collect data on customer behavior, stores started loyalty programs, and consequently adapted their marketing campaigns and strategies. Since then, the retail industry has made great progress, realizing the value of Retail Intelligence technologies…

July 17, 2018

Do you want to increase sales in your store?

One of the main goals of any business is to increase sales and profits. Luckily, there are different ways to achieve this result.
If our goal is to increase sales, one of the possibilities we have is to perform actions that encourage the visit of customers in our store (marketing campaigns, discounts, temporary offers …)…

June 28, 2018

The right way to measure

Today, people counting solutions can offer a great Return of Investment (ROI) for retailers, if they use the data that these systems generate to analyze and improve their performance in key operational areas…

June 5, 2018

Working with Retail Intelligence

Working with Retail Intelligence does not mean having more data than anyone: the truth is a retailer must know what data matters in each store and have a good control over them.
Retailers need to think of what decisions to make in-store and what data would improve the business…

May 31, 2018

The importance of data analysis

Data are nothing more than a set of information that allows us to have a more accurate view of what is happening in our business, and therefore helps us to know the weaknesses and strengths of this…