Posts Tagged ‘consumer’

September 27, 2018

Consumer win-back through digital integration and omnicanality

Online and offline have operated and co-existed in separate silos, often not communicating with each other. It’s no coincidence that today we find in many companies different professional figures depending on the channel: the Marketing Manager and the Online Marketing Manager, the store manager and the e-store manager…

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…

October 17, 2017

Fashion brands needs AI too

Not even fashion brands are exempt from the digital revolution.
To survive new markets such as the Chinese one, for example, switching from e-commerce has been crucial in the last years.
But now, archived the early stages of the digital store with smart mirror prototypes, we can go further by pointing to Artificial Intelligence…

September 12, 2017

Barcelona recovers pedestrian traffic despite the attack

An analysis carried out by TC Group Solutions, a company who’s specialized in Big Data and Retail Intelligence, shows that after the terrorist attack, the city of Barcelona only need one week to recover the pedestrian flow of its most commercial roads…

August 8, 2017

4 technologies to boost the visibility of goods in your store

If the consumer goes astray in front of the product, each tool is good for gaining visibility. Here are the ones that work best.
As soon as the consumer enters the shop, the battle for brand visibility begins. From headboards to showcases, from shelves to placement, from linear to packaging and to flyers…

June 29, 2017

How technology 4.0 is changing fashion game?

It’s very interesting to understand how industry is shaping and transforming the global fashion business thanks to new technologies.
Let’s analyse the top 3 biggest change in the way companies are changing the retail world…