Posts Tagged ‘consumers’

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

April 24, 2018

Pikolinos chooses Germany to focuses on retail

Spanish footwear’s company Pikolinos, has chosen Germany for the opening of its next store. This is not a random choice: in fact, the German country represents the fourth most important market for the company in terms of sales…

April 19, 2018

How to create an interactive shopping experience

As we all know, it is very important to aim an immersive in-store experience, in order to satisfy digital consumers.
After talking about eCommerce, mCommerce and omni-channel, 2018’s retailers will finally enter in a new era: the digital one, which will mark the end of the border between the online and offline world…

April 5, 2018

Understanding digital consumers

Know your target. Here is the mantra for every online strategic activity and for every digital marketing project. A social add, an AdWords add, as well as a video or text content would not make sense if we companies did not think about the final customers…

March 15, 2018

Do you know what Location Intelligence is?

Today, about 80% of Americans buy online, compared to 46% in 2000. Based on these growing numbers, it is easy to assume that retailing is becoming old and rust. But this is not entirely true, indeed: in 2017, 42% of big retailers increased the number of classic shops, while only 15% reported a net decline…