Posts Tagged ‘conversion rate’

July 30, 2019

Seamless digital and physical retail

Digital and physical are two halves of the retail ecosystem that worked simultaneously as separate parts in a company. Nowadays, the issue has changed a lot.
The retail sector is changing very quickly: online and offline are complementary, are used together and merge into a single consumer-friendly space…

May 21, 2019

Is digitizing stores a priority?

In an age where online purchases are becoming more and more important, it is necessary to keep in mind the needs of the consumer, especially since they are no longer obliged to enter a store when they have to buy something…

May 15, 2019

How to calculate the efficiency of your store?

Have you ever wondered if you’re using the right strategies to improve your store’s results and profitability? If so, it means that you know the importance of data analysis.
Having doubts is totally justified, especially if you do not have a tool to really quantify the benefits brought by the strategies applied in the store…

April 11, 2019

Main goals for a physical store

When we evaluate the management of stores, we often talk about five KPIs or key performance indicators: the total value of sales per hour, the average value of sales per customer (or the average ticket amount), the number of products per ticket, number of sales per seller and number of sales per square meter…

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …