Posts Tagged ‘conversion rate’

May 21, 2019

Is digitizing stores a priority?

In an age where online purchases are becoming more and more important, it is necessary to keep in mind the needs of the consumer, especially since they are no longer obliged to enter a store when they have to buy something…

May 15, 2019

How to calculate the efficiency of your store?

Have you ever wondered if you’re using the right strategies to improve your store’s results and profitability? If so, it means that you know the importance of data analysis.
Having doubts is totally justified, especially if you do not have a tool to really quantify the benefits brought by the strategies applied in the store…

April 11, 2019

Main goals for a physical store

When we evaluate the management of stores, we often talk about five KPIs or key performance indicators: the total value of sales per hour, the average value of sales per customer (or the average ticket amount), the number of products per ticket, number of sales per seller and number of sales per square meter…

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …

February 14, 2019

How to calculate your store’s performances?

Nowadays, if you’re the owner of a physical store, analyzing the results of your point of sales it’s very important: to be able to quantify real benefits, brought by your marketing campaigns, it’s the only solutions to know the real situation of your business and to study new methods to improve commercial efficiency…

February 1, 2019

Self-diagnostic: is your store profitable?

Are you the owner of a store and you want to know if your business is going as planned? Do you want to know the results of the management and the outcomes of your strategy?
If so, the time has come to take a small test and self-analyse your own business, to find out if it is working as it should, to be able to direct your next future actions…