Posts Tagged ‘conversion rate’

December 11, 2018

How to measure the performance of your business?

Measuring the turnover of your store is essential to have a clear vision of how business is going. Very often, however, the mistake of many retailers is to consider only these financial metrics exclusively as performance indicators…

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

November 21, 2018

Are you ready for Black Friday?

In recent years, Black Friday has become one of the most popular commercial events in the world. The official day would be November 23, but, now, many companies have adapted to the needs of consumers, and have ended up making their discounts throughout the week…

November 6, 2018

How to prepare your store for Black Friday?

Black Friday has become one of the most popular commercial events worldwide. The official day of Black Friday 2018 is Friday, November 23, although many companies perform many flash discounts throughout the all week.
During these days, and mainly on Black Friday, people go to physical stores looking for discounts…

Increase sales and turnover with TC Analytics

The installation of beacons or the use of Wi-Fi in stores allows retailers to collect a large amount of data concerning consumers and their behavior in store purchase.
Through consumer smartphones with Wi-Fi or Bluetooth enabled, retailers are able to monitor purchasing behavior…

October 23, 2018

What does Smart Data mean?

Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…

October 18, 2018

Shopping experience: how to improve it?

The shopping experience has become a very important concept: all shop owners, offline or online, do their best to offer their customers an unforgettable experience, which is able to differentiate the business from that of the competition…