Posts Tagged ‘cost per potential client’

October 9, 2019

Let’s start with the basis: the kpis of physical stores

Knowing the most important metrics of a store is basic for a retailer: being able to quantify the real benefits of, for example, a marketing campaign or a new strategy in progress is the only way to realize the real situation of the your business, and to make appropriate decisions to improve it…

December 11, 2018

How to measure the performance of your business?

Measuring the turnover of your store is essential to have a clear vision of how business is going. Very often, however, the mistake of many retailers is to consider only these financial metrics exclusively as performance indicators…

January 19, 2017

How retailers can know their consumers?

It is useless to mention the importance of the costumers’ role within the retail industry. Today, the whole consumers‘ goods market focus on the final user of the product or service but with the current advent of the digital revolution, people have drastically changed their purchasing behaviors…