Retail Intelligence – News about the Retail World

Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average ticket. We create recurring campaigns aimed at potential customers, with the aim of encouraging consumption.
Retail marketing represents the set of actions and strategies in place in one or more points of sale…

The Cost per Potential Customer is an indicator that measures the cost you pay for each passerby that remains “captured” by your shop window, and that, therefore, is inclined to enter the store to convert, with a little luck, into a future client…

Nowadays, in the retail sector, it has become essential to obtain relevant data on customer behavior in order to survive online competition, and this is exactly where the Wi-Fi Tracking system comes into play…

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…