Posts Tagged ‘customer’

December 13, 2018

How to improve your shop windows game?

If you own a shop, then you’ll know that the windows and their organization are very important: it is the first thing that customers see, it’s comparable to a business card that can show not only part of your inventory, but also, and above all, projecting a brand image to the public…

November 14, 2018

Forum Sport bet on retail and omnichannel

Forum Sport continues to focus on omni-channeling, implementing this concept in all its stores: in fact, the mega-store of Vitoria (Spain) finally reopens its doors, after being refurbished and implemented with new technologies for the digital transformation…

November 13, 2018

5 reasons why physical stores will never disappear

Although studies and statistics confirm the tremendous success of e-commerce over physical retail, there are just as many reasons to think that physical stores will not disappear easily.
This is a reality: nowadays, we all buy online and certainly we made our last purchase a few days ago…

October 2, 2018

Shopping experience obssession

Nowadays, customers entering a store look for “experiences”, not simply products. Retailers who concentrate all their efforts and investments on the sale of products could also disappoint the most loyal customers…

September 7, 2018

How to increase the sales of less profitable stores?

Owners of different points of sale must know that not all stores have the same performance and gain the same profits at the end of the month.
For many retailers, stores with performances below expectations are a big problem, and finding a way to solve that can be a complicated and laborious task…

September 4, 2018

Mixing physical with digital: phygital

We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…

August 7, 2018

Counting systems and data quality

In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…