Posts Tagged ‘customers’

May 7, 2019

Omnichannel: the real challenge for retailers

Many physical retailers drive their online channels and invest in developing a connection between their physical and digital stores, while many online pure players enter the world of physical stores to get closer to their customers…

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …

March 19, 2019

Commercial efficiency as an indicator in physical retail

Many retailers are not aware of what really happens in their stores, and, many of them often only use the total volume of sales to determine the success of their businesses: if the amount of earned money at the end of the day is higher than that of yesterday, then the store is working well…

March 7, 2019

Retail Analytics relevance

In the retail world, the analysis of performance data has become imperative. This sector represents the last step of the distribution chain and there a lot of data related to it: the products sold, the tickets issued, the total income and a thousand other things…

March 4, 2019

How to encourage impulse purchases?

In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…

December 13, 2018

How to improve your shop windows game?

If you own a shop, then you’ll know that the windows and their organization are very important: it is the first thing that customers see, it’s comparable to a business card that can show not only part of your inventory, but also, and above all, projecting a brand image to the public…