Posts Tagged ‘data analysis’

September 6, 2019

5 retail marketing strategies for your store

Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average ticket. We create recurring campaigns aimed at potential customers, with the aim of encouraging consumption.
Retail marketing represents the set of actions and strategies in place in one or more points of sale…

July 30, 2019

Seamless digital and physical retail

Digital and physical are two halves of the retail ecosystem that worked simultaneously as separate parts in a company. Nowadays, the issue has changed a lot.
The retail sector is changing very quickly: online and offline are complementary, are used together and merge into a single consumer-friendly space…

July 29, 2019

How to analyze the KPIs of a store

E-commerce is becoming more and more important: according to a study, 70% of consumers buy a product online at least once a month. This phenomenon, in addition to increasing the value of the average receipt for all online operations, has pushed up spending on the Internet, at the same time reducing sales from traditional stores…

July 10, 2019

Why data analysis is so important for your business?

Despite the huge crisis in the sector, physical retail remains fundamental. Retailers know that the store retains a lot of potential, regardless of the unstoppable e-commerce advance.
But, to achieve lasting success, store’s data must be properly exploited…

July 2, 2019

Do you need to digitize your store?

In this age where online shopping is becoming increasingly important, consumers want to be the center of the corporate strategy: since they are no longer obliged to visit a physical store to shop, they live their visit like it is an experience…

June 14, 2019

What are the advantages of a 4D people counter?

Technology continues to evolve and, if we talk about points of sale, the tools to learn more about consumer behavior are constantly evolving. Data analysis is the only effective solution to make right decisions and adapt business strategy based on the data collected.
For this reason, data quality is fundamental…

May 15, 2019

How to calculate the efficiency of your store?

Have you ever wondered if you’re using the right strategies to improve your store’s results and profitability? If so, it means that you know the importance of data analysis.
Having doubts is totally justified, especially if you do not have a tool to really quantify the benefits brought by the strategies applied in the store…