Posts Tagged ‘instore’

April 26, 2018

How about clienteling and customer retention?

Today, having the access to customer data, even outside the retail world, is the most effective way to achieve and offering an exceptional shopping experience.
In fact, thanks to the omni-channel strategy, all the instruments (on & offline) to interact with the brand are integrated into a unique and coherent shopping experience…

February 16, 2017

The race to the top

The high-tech giants are challening the market. Apple, Samsung, Google and Microsoft are racing to create the most advanced solutoin in terms of data collection, in-store customers’ solutions and effortless payments methods.
Apple in 2014, launched the Apple Pay in the USA…

December 13, 2016

The use of digitalization to better store’s experience.

Taking into consideration a research developed by the Digital Innovation in Retail Observatory of the Politecnico di Milano, it is relevant for companies operating in the distribution of consumers goods to employ technology and digital tool to increase their profitability…

March 17, 2016

The retail industry is evolving

Today, thanks to the new techonologies avaiable on the market, is it possible obtain more information about the managment of the point of sale and its preformances…