Posts Tagged ‘KPI’

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

October 23, 2018

What does Smart Data mean?

Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…

September 27, 2018

Consumer win-back through digital integration and omnicanality

Online and offline have operated and co-existed in separate silos, often not communicating with each other. It’s no coincidence that today we find in many companies different professional figures depending on the channel: the Marketing Manager and the Online Marketing Manager, the store manager and the e-store manager…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…

July 5, 2018

Technology helps you understand in-store customer behavior

Nowadays, every retailer concentrates its efforts and reverses its capital to better understand who their customers are and what they want.
The use of business metrics and KPI (Key Performance Indicator) often influences decisions on which channels, investments, initiatives and strategies to choose and why…

June 28, 2018

The right way to measure

Today, people counting solutions can offer a great Return of Investment (ROI) for retailers, if they use the data that these systems generate to analyze and improve their performance in key operational areas…