Posts Tagged ‘layout’

April 17, 2019

How to analyze a store?

In an age where technology is leading and where the internet competes with physical commerce at every level, retailers must reinvent themselves if they don’t want to die.
The online world has led us to define new formats, create new experiences for the customer and invent new technologies to generate new metrics, new KPIs…

March 4, 2019

How to encourage impulse purchases?

In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…

December 13, 2018

How to improve your shop windows game?

If you own a shop, then you’ll know that the windows and their organization are very important: it is the first thing that customers see, it’s comparable to a business card that can show not only part of your inventory, but also, and above all, projecting a brand image to the public…

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…