Posts Tagged ‘multichannel’

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

April 26, 2018

How about clienteling and customer retention?

Today, having the access to customer data, even outside the retail world, is the most effective way to achieve and offering an exceptional shopping experience.
In fact, thanks to the omni-channel strategy, all the instruments (on & offline) to interact with the brand are integrated into a unique and coherent shopping experience…

May 12, 2016

The effects of digitalization

The future of retail is almost known, the basic KPIs right now are changing and the whole industry is moving towards the implementation of influence consumers’ choices throughout personalized and engaging experiences…

March 10, 2016

Increase the efficiency of the point of sale, seven steps

If you are really keen on retail intelligence this is the right article for you. From now on, two articles a week are going to be dedicated to an explanation of how technological devices are used within stores to collect Big Data in order to have information about the store‘s managment and efficiency…