Posts Tagged ‘offline’

June 20, 2019

Online vs Offline: the future of retail

Analyzing data relating to customer interaction with your store is now almost mandatory: it is no longer possible to make strategic decisions without a report that shows the trend of the store and the KPIs to be kept under control to improve performance…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…

June 5, 2019

Winning the offline: Scalpers open its fourth store in Barcelona

Scalpers is focusing on physical retail, continuing to set in motion an unstoppable expansion plan: it has just opened another 98 m² store in the Glories shopping center in Barcelona.
The fashion company already has 192 points of sale in Spain and Europe, in cities like London, Hamburg, Lisbon, Paris and Amsterdam…

May 7, 2019

Omnichannel: the real challenge for retailers

Many physical retailers drive their online channels and invest in developing a connection between their physical and digital stores, while many online pure players enter the world of physical stores to get closer to their customers…

April 3, 2019

The 5 phases of the Customer Journey

With customer journey we refer to all the phases through which a consumer passes during his purchase path: studying it thoroughly allows retailers to segment and concentrate efforts to have a better impact on customers in the middle of their purchase…

March 28, 2019

The digital consumer

When we talk about digital consumers, we refer to those people who interact with the online channel every day: all those with internet access and those with a smartphone. For this reason, consumers are more digitized every day and use different channels to buy the products they want…

February 25, 2019

Click&Collect: how to improve the shopping experience

Physical commerce tries to reinvent itself to improve the in-store customer experience. In the current context, where the buying experience has become a very important factor for retailers, Click & Collect is the perfect ally for every retailer who owns a business…

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…