Posts Tagged ‘offline’

April 3, 2019

The 5 phases of the Customer Journey

With customer journey we refer to all the phases through which a consumer passes during his purchase path: studying it thoroughly allows retailers to segment and concentrate efforts to have a better impact on customers in the middle of their purchase…

March 28, 2019

The digital consumer

When we talk about digital consumers, we refer to those people who interact with the online channel every day: all those with internet access and those with a smartphone. For this reason, consumers are more digitized every day and use different channels to buy the products they want…

February 25, 2019

Click&Collect: how to improve the shopping experience

Physical commerce tries to reinvent itself to improve the in-store customer experience. In the current context, where the buying experience has become a very important factor for retailers, Click & Collect is the perfect ally for every retailer who owns a business…

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

November 14, 2018

Forum Sport bet on retail and omnichannel

Forum Sport continues to focus on omni-channeling, implementing this concept in all its stores: in fact, the mega-store of Vitoria (Spain) finally reopens its doors, after being refurbished and implemented with new technologies for the digital transformation…