Posts Tagged ‘omnichannel’

April 17, 2019

How to analyze a store?

In an age where technology is leading and where the internet competes with physical commerce at every level, retailers must reinvent themselves if they don’t want to die.
The online world has led us to define new formats, create new experiences for the customer and invent new technologies to generate new metrics, new KPIs…

February 25, 2019

Click&Collect: how to improve the shopping experience

Physical commerce tries to reinvent itself to improve the in-store customer experience. In the current context, where the buying experience has become a very important factor for retailers, Click & Collect is the perfect ally for every retailer who owns a business…

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

February 1, 2019

Self-diagnostic: is your store profitable?

Are you the owner of a store and you want to know if your business is going as planned? Do you want to know the results of the management and the outcomes of your strategy?
If so, the time has come to take a small test and self-analyse your own business, to find out if it is working as it should, to be able to direct your next future actions…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

November 14, 2018

Forum Sport bet on retail and omnichannel

Forum Sport continues to focus on omni-channeling, implementing this concept in all its stores: in fact, the mega-store of Vitoria (Spain) finally reopens its doors, after being refurbished and implemented with new technologies for the digital transformation…

November 13, 2018

5 reasons why physical stores will never disappear

Although studies and statistics confirm the tremendous success of e-commerce over physical retail, there are just as many reasons to think that physical stores will not disappear easily.
This is a reality: nowadays, we all buy online and certainly we made our last purchase a few days ago…