Posts Tagged ‘online’

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

July 24, 2018

Data analysis is the key to success

Not long ago, to collect data on customer behavior, stores started loyalty programs, and consequently adapted their marketing campaigns and strategies. Since then, the retail industry has made great progress, realizing the value of Retail Intelligence technologies…

July 10, 2018

Retail: two is better than one

Retail world is undergoing great changes. The technological advances of the last decade have generated many changes in the way of buying, paying and even receiving or collecting what we have bought. Even the way customers see the stores has changed…

July 5, 2018

Technology helps you understand in-store customer behavior

Nowadays, every retailer concentrates its efforts and reverses its capital to better understand who their customers are and what they want.
The use of business metrics and KPI (Key Performance Indicator) often influences decisions on which channels, investments, initiatives and strategies to choose and why…

How to boost customer involvement?

After months of uncertainty about its future, today it is finally clear that physical stores will never disappear permanently but, on the contrary, will always remain indispensable for fulfill the purchase process of a customer…

May 10, 2018

Omnichannel terapy

«E-commerce sector is a way to bring customers into our physical stores; we have to use digital to bring more traffic to our boutiques, to raise awareness of the brand”. This is the opinion of Geoffroy Lefebvre, vice president of Jaeger LeCoultre…