Posts Tagged ‘pedestrian flow’

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …

March 20, 2019

How to measure in-store customer turnout?

Measuring pedestrian traffic within stores allows you to learn more about customer behavior. Just like online stores, it is possible to measure pedestrian traffic inside physical stores thanks to Retail Intelligence technologies…

March 4, 2019

How to encourage impulse purchases?

In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…

November 6, 2018

Increase sales and turnover with TC Analytics

The installation of beacons or the use of Wi-Fi in stores allows retailers to collect a large amount of data concerning consumers and their behavior in store purchase.
Through consumer smartphones with Wi-Fi or Bluetooth enabled, retailers are able to monitor purchasing behavior…

January 11, 2018

The key of success is “smart”: here’s the proof!

The retail world is changing very fast, and technology is the heart of this change. To cope with online competition, retailers need to change their usual habits and rely on technologies that can analyze data with certain parameters, able to change the fate of an entire company…

April 14, 2016

The Millennials are the newest consumers typology

In the last period a word occurs frequently in retail, and consumers goods sector and it is Millennials. It identifies a new target audience which gather the nowadays teenagers born between 1980 and 2000 and the successive Generation Z which are the ones born after 2000…