Posts Tagged ‘people counters’

June 19, 2019

Interview with Tom Bell, Irisys’ marketing executive

This month we interview Tom Bell, marketing and communication manager for Irisys, a British company founded in 1996 by a small group of scientists and engineers, today leader in the market of point-of-sale technologies.
TC Group Solutions uses Irisys’ technologies to help clients improve their business performances and store’s results…

June 3, 2019

How to count people in a shopping centre?

88% of shopping mall customers ensure they are happier if they buy at the point of sale rather than online, according to the Cushman & Wakefield Happiness Report. The survey was conducted by the real estate consultancy firm on a sample of 4,918 people in 13 Spanish shopping centers…

May 16, 2019

Retail dwell time it’s the secret to increase sales

The average dwell time is the time a visitor spends in the store, perhaps looking at a display or at products in a specific area.
This is an essential performance indicator for every retailer: it could help analyze the behavior of our customers during their purchases and can help increase average spending…

March 5, 2019

Footfall traffic

Knowing the exact number of people who pass daily in front of your store is very important information: it allows making estimates on profitability and, consequently, to calculate the total gains of the business. Also, knowing the pedestrian traffic of a certain location can help understanding which is the perfect one to open your next store…

February 14, 2019

How to calculate your store’s performances?

Nowadays, if you’re the owner of a physical store, analyzing the results of your point of sales it’s very important: to be able to quantify real benefits, brought by your marketing campaigns, it’s the only solutions to know the real situation of your business and to study new methods to improve commercial efficiency…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

January 22, 2019

Smart analysis

Retail is evolving: great changes in consumer behavior and habits have led retailers to adapt quickly, equipping their stores with the latest technology to avoid being crushed by competitors…