Posts Tagged ‘physical point of sales’

July 30, 2019

Seamless digital and physical retail

Digital and physical are two halves of the retail ecosystem that worked simultaneously as separate parts in a company. Nowadays, the issue has changed a lot.
The retail sector is changing very quickly: online and offline are complementary, are used together and merge into a single consumer-friendly space…

October 18, 2018

Shopping experience: how to improve it?

The shopping experience has become a very important concept: all shop owners, offline or online, do their best to offer their customers an unforgettable experience, which is able to differentiate the business from that of the competition…

October 4, 2018

What modern consumers want?

Consumers and stores are changing. Retail trade has undergone a transformation in recent years and has had an impact on how to interact and how to sell. The customer has changed his values, his preferences, his habits and his way of consuming…

August 7, 2018

Counting systems and data quality

In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…

July 3, 2018

How can Retail Digital Transformation happen?

Consumers today are more attracted by the idea of real-time purchases and special offers tailored to their interests, so want-to-be successful retailers must adopt business models and technological transformations that allow them to remain competitive in a market in which ecommerce players seems increasingly performing…

June 26, 2018

How to boost customer involvement?

After months of uncertainty about its future, today it is finally clear that physical stores will never disappear permanently but, on the contrary, will always remain indispensable for fulfill the purchase process of a customer…

April 19, 2018

How to create an interactive shopping experience

As we all know, it is very important to aim an immersive in-store experience, in order to satisfy digital consumers.
After talking about eCommerce, mCommerce and omni-channel, 2018’s retailers will finally enter in a new era: the digital one, which will mark the end of the border between the online and offline world…