Posts Tagged ‘physical store’

September 23, 2019

How to retain a customer?

In the same way that the entire acquisition strategy is processed, the post-sales process is important to retain customers and generate additional sales later.
There are many ways to promote in-store purchases: marketing, branding, visual merchandising, window dressing and layout are constantly kept under control in order to achieve this goal…

July 2, 2019

Do you need to digitize your store?

In this age where online shopping is becoming increasingly important, consumers want to be the center of the corporate strategy: since they are no longer obliged to visit a physical store to shop, they live their visit like it is an experience…

June 19, 2019

Interview with Tom Bell, Irisys’ marketing executive

This month we interview Tom Bell, marketing and communication manager for Irisys, a British company founded in 1996 by a small group of scientists and engineers, today leader in the market of point-of-sale technologies.
TC Group Solutions uses Irisys’ technologies to help clients improve their business performances and store’s results…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…