Posts Tagged ‘physical store’

June 19, 2019

Interview with Tom Bell, Irisys’ marketing executive

This month we interview Tom Bell, marketing and communication manager for Irisys, a British company founded in 1996 by a small group of scientists and engineers, today leader in the market of point-of-sale technologies.
TC Group Solutions uses Irisys’ technologies to help clients improve their business performances and store’s results…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…

April 11, 2019

Main goals for a physical store

When we evaluate the management of stores, we often talk about five KPIs or key performance indicators: the total value of sales per hour, the average value of sales per customer (or the average ticket amount), the number of products per ticket, number of sales per seller and number of sales per square meter…

March 28, 2019

The digital consumer

When we talk about digital consumers, we refer to those people who interact with the online channel every day: all those with internet access and those with a smartphone. For this reason, consumers are more digitized every day and use different channels to buy the products they want…

March 20, 2019

How to measure in-store customer turnout?

Measuring pedestrian traffic within stores allows you to learn more about customer behavior. Just like online stores, it is possible to measure pedestrian traffic inside physical stores thanks to Retail Intelligence technologies…

March 4, 2019

How to encourage impulse purchases?

In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…