Posts Tagged ‘physical store’

April 11, 2019

Main goals for a physical store

When we evaluate the management of stores, we often talk about five KPIs or key performance indicators: the total value of sales per hour, the average value of sales per customer (or the average ticket amount), the number of products per ticket, number of sales per seller and number of sales per square meter…

March 28, 2019

The digital consumer

When we talk about digital consumers, we refer to those people who interact with the online channel every day: all those with internet access and those with a smartphone. For this reason, consumers are more digitized every day and use different channels to buy the products they want…

March 20, 2019

How to measure in-store customer turnout?

Measuring pedestrian traffic within stores allows you to learn more about customer behavior. Just like online stores, it is possible to measure pedestrian traffic inside physical stores thanks to Retail Intelligence technologies…

March 4, 2019

How to encourage impulse purchases?

In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…

February 25, 2019

Click&Collect: how to improve the shopping experience

Physical commerce tries to reinvent itself to improve the in-store customer experience. In the current context, where the buying experience has become a very important factor for retailers, Click & Collect is the perfect ally for every retailer who owns a business…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…